There is no doubt to the fact that “Voice Search is the Future of Search Engine Optimization“. So this can be an idiotic task to decide for optimizing the content for voice search or not.
Voice Search has been gaining a lot of popularity over the years. People are using Voice Searches nowadays to navigate the web. Google’s CEO mentioned that voice searches hold 20% of all searches on the web, however, rest 80% are text queries on the web. I can make a statement here that very soon voice searches will surpass approximately more than 50% of overall searches on the web. Not only mobile phones but smart gadgets are coming up with a virtual assistant encouraging voice searches such as
- Smart Speakers / Amazon Echo
- Apple HomePod
- Smart Watches
These Gadgets are inbuilt with their virtual assistants such as:-
- Google Play – OK Google
- iOS – Siri
- Microsoft – Cortana
- Amazon – Alexa
SEO techniques were focused on optimizing content for the textual searches, however, voice searches are a little bit different from textual searches as:
- They tend to be a little bit longer
- They tend to be a little bit kind of questionnaire form
- A little bit more natural language
- They mostly include – “How to, Why, Where, When”
Here in this article, I’ve listed some of the effective techniques that you can use for optimizing your content for voice searches and making your content ready for voice queries through virtual assistants.
Optimizing Content for Voice Search and Virtual Assistant
1. Answer Questions
You have to be the resource that can answer every question which is related to the product, service or content you are offering online. You can get the ideas for optimizing the content for voice optimization using this technique by imagining the conversation you can go through while you are on a phone call with your customer and your customer is putting up the queries related to your business or service or product.
2. Focus on Long-Tail Keywords
Since voice search queries are usually longer than textual queries. So there is no doubt to focus more on long tail keywords while optimizing content for voice searches. Your keywords should be in the form of conversation and content should be like a conversation between real people and how they ask questions.
3. Create Sentences that are Noun Focused
You have to create a kind of content that has a very clear structure:-
This kind of sentences will make your content more relevant to a search query and Search Engine will find this content more preferable to list in the voice search results.
4. Use Structured Data (Structured Data Markup)
You have to make sure that you are using a structured data for the content you are publishing by using Schema.org that was introduced by Google.
Schema.org is an initiative launched on 2 June 2011 by Bing, Google, and Yahoo! (then operators of the world’s largest search engines) to “create and support a common set of schemas for structured data markup on web pages.” (Source: Wikipedia)
It is used to make messy content in a structured form by organizing it and consolidating it, that helps in making it easy for a search engine to understand the data.
5. Focus on Local SEO
Make sure that you have claimed your Local Business Listing on Google because it makes it easy for Google to fetch your business details for local searches, like Mobile Number, Email Address, Physical Address, Business Hours and much more.
Talking about the optimization for Voice Search, then Local Listing of your Business plays a very crucial role while displaying the results since gadgets are nowadays using location as well to display search results. Let’s take an example to understand this in a better way:-
I always enable Location services for my smartphone. One day, when I was travelling in South Delhi – my smartphone fetched my location and knew that I am currently in South Delhi. So when I searched for a Bar – my browser displayed all the bars located at South Delhi (not in North Delhi)
6. Give Priority to 5W’s and “How”
6. Make your Website Mobile-Friendly
There has been constantly a rise of the mobile users over the desktop users. Since most of the voice searches are happened by mobile devices, therefore you have to ensure that you optimize your website for mobile devices as well. Thus we can make an argument here that the virtual assistant of a mobile device (wherein a query made by a user is via a mobile device) will prefer to list those websites on results which are mobile friendly.
Therefore, optimizing a website to make it mobile friendly is very important for optimizing for voice search as there has been always a rise in mobile device users with the time for the searches on the internet.
By 2020, half of the Web Searches will be through voice or virtual assistant. So we have to make our content very specific to the voice queries that are supposed to be asked by a user. Optimization of content for voice searches using the above tactics will definitely help you in ranking by 2020.
Do you have any suggestion or Question regarding optimization of content for voice search? Do let us know in the comments section and we will surely try to help you out 🙂