Basic terms you must know before opting a DIgital Marketing Course

Some basic Digital Marketing terms you must know before opting a Digital Marketing Course

Some basic Digital Marketing terms you must know before opting a Digital Marketing Course

This article will master you in some basic digital marketing terms which you must know to understand digital marketing in a better way.

A short-term course of digital marketing is most common nowadays and most of the young aspirants are pursuing this course because of its high demand in the industry, no matter whether it is a private industry or a governmental one, everyone is in need of it. Digitalization is our future and hence the skills of being a good digital marketer can grant you a treasure of diamonds.

Now, you must be planning to join an institute of digital marketing as soon as possible,
Before opting a course from any institute or agency, you must have to be aware of some terminologies used in digital marketing to enhance your skills, and hence you can be an excellent learner and listener in the classroom. Let’s understand these terminologies:-

1) Acquisition

It mentions the point of time when a visitor to a website becomes a customer by purchasing some goods or services

2) Backlinks

Backlinks are the incoming links to a web page. Eg – A link mentioned in web page “A1” of website “A” links to any other page “B1” of a website “B”, then in this case – website A is giving a backlink to website B

3) Blog

A website which is regularly updated by an individual or a small group, it is basically a journal on the internet

4) Broken Link or Dead Link

A link is termed as a Broken link or Dead link when it is mentioned on a web page, and is no longer in operation due to the following reasons/errors :

  • The destination URL no longer exists
  • A wrong URL entered by the author
  • The permalink of a destination web page/website has been changed by the owner
  • The destination URL is behind a secure access where everyone cannot gain access

5) Bounce Rate or Exit Rate

It represents the percentage of those visitors who do enter the website but exits without visiting the other pages of the same website

6) Content

Content is the things like texts, images, videos, audios etc., which are encountered in a web page of a website

7) Crawler/Crawling

Crawling is an automated function performed by search engines in which search engine bots(also known as crawlers and spiders) go through the content of a web page and then it follows the links(mentioned in that content) which are linked to other pages and the process goes on like a cycle by following links in subsequent pages, in this way google bots/crawlers do index a massive number of pages in a single run and very quickly

8) Indexing

Indexing is an automated function performed by search engines in which search engine bots/crawlers/spiders come to your website, go deeply through your content, and then add those pages on their search engine result pages which are commanded as do-index

9) Keyword

A keyword is a term that defines your idea or a topic. When a user enters a term on a search engine then he gets a lot of pages related to that term and here the term is referred as a keyword for an idea.

10) Keyword Density

It is the ratio of number of times a keyword appears in a web page to the total number of words present in the same web page

Eg – If a keyword appears one time in a post containing 10 words, then the keyword density will be 10%

11) Keyword Proximity

It refers to the distance between the words of a single searched term, where distance is referred as the count of words between them

Eg – You wanna search for “Digital Marketing”, then for higher proximity the distance between the terms “Digital” and “Marketing” must be close to each other and opposite for lower proximity

12) Keyword Stemming

It is the process of forming new words from the same root word by applying some basic variations like singular-plural, related suffixes, and synonyms

13) Keyword Prominence

It refers to the prominent placement of a keyword by using synonyms, phrases, etc.,

14) Landing Page

A web page(distinct from your website) that is designed for a specific purpose/single focused objective

15) Page Authority (PA)

It is a metric mentioned by SEOMoz which predicts the ability of a specific page to rank in search engines, the score developed as a page authority by Moz is between 0-100 (If ranking is higher, then the chances of getting a good rank in search engine is higher)

16) Domain Authority (DA)

Domain Authority is a metric measurement mentioned by Moz which predicts the power of a domain, some basic factors for this measurement are: Size, Age, and Popularity

17) Alexa Ranking

It is a metric mentioned by Alexa which ranks your website on the basis of some factors, one of the major factor is popularity of your website

Eg – Google is ranked #1 by Alexa

18) URL (Uniform Resource Locator)

It is referred to the address of a page on the internet, every page has a unique URL

Eg – – this URL is the address of my Facebook profile

19) Traffic

It is the amount of data transferred (sent or received) by visitors to a website

These above-mentioned terminologies of digital marketing can help you to get started with blogging/digital marketing but before setting digital marketing as your primary goal, please understand the deepness of digital marketing. I mean to say – “Digital marketing is not easy

Kindly have a look at this article as well if you are going to make your career in this field, and if you really want to understand why digital marketing is not easy — “DIGITAL MARKETING IS EASY” Rumor or Hard Fact..??

Thank you so much for reading this article, I hope this article helped you.

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